SEARCH ENGINE OPTIMIZATION SERVICES - SEO
What is SEO? -
Search Engine Optimization SEO is
the process of affecting the online visibility
of a website or a web page in a web search
engine's unpaid results—often referred to as
"natural", "organic", or "earned" results.
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine will show it at a top result for searches of certain keywords. We have been doing this for over 21 years and the process remains pretty much the same but the rules and tools used are constantly changing. The search engines got a whole lot smarter. Things that worked 10 years ago will get you banned now and many of the tools that that the search engines once provided are only available if you pay for them. After all that is how they make their money through advertising not through organic searches.
It is much easier to build SEO techniques and
practices into a website while it is being built
than after the fact. This is the one of the reasons
you may find such a wide variation in
development costs. We do not use cookie cutter
website templates, nor recommend CMS (Content
Management System) websites, or website builders such as
Word Press, Drupal,
or Joomla for business. This does not to suggest that some
SEO practices cannot be applied to these types
of sites, but rather it is easier to apply SEO
techniques to hand coded static pages. Most
business customers want features that the
for mentioned platforms cannot deliver.
SEO Statistics for September 2018 (Source: NetMarketShare) - Google accounted for over 72.37% of all global desktop search traffic, followed by Baidu at 13.94%, Bing at 7.7%, and Yahoo at 4.06%. Thus here in the US we concentrate on Google. Baidu is basically the equivalent of China's Google.
SEO The Process -
1.) Keyword Research
- Do you know how you want to be found? What keywords of
your competitors targeting? Keyword phrase
research involves identifying a group of keyword
phrases that will be used in optimization. This
step is critical and requires a considerable
amount of time to find a good set of phrases
that offer a balanced combination of two
important factors: high usage by searchers and
relatively low competition within the search
engines.
2.) Establish Baseline
- What search position are you
currently in? If you are not in the first 10
positions after the sponsored or paid results
based upon the Keyword Research above, you may
as not even be listed.
3.) Keyword
Assignment - Assign keywords to
individual pages on your website based on Step
1.
4.)
Code Optimization - HTML and CSS
Validation Check - make sure nothing is
technically wrong with your website. Optimize
page titles, page descriptions, meta
descriptions, meta tags, and alt image tags.
Insure no pages are being blocked by robots.txt
and all hyperlinks are being followed. Insure
your site includes a sitemap.
5.)
Internal Link Structure and Optimization
- Involves not only examining your menu system
but also all absolute and relative links within
your website insuring each link points to a page
with the correct keyword in the anchor text.
6.) External Linking - Each
quality link to your site increases the
likelihood of the search engines’ spiders
running across your site Google views links to
your site if they are from a high quality site
will rewards the your site accordingly. You can
check your link popularity with a variety of
online tools. In addition, Google’s Webmaster
Tools provides information regarding the inbound
links to your site. A word of caution: free for
all links sites and other low quality sites will
detract from your progress with penalties from
the search engines. We consult with our clients
on ways to build their online reach and
influence with new, high-quality inbound links.